Come to Exist
LoveGunn was tasked with creating a brand that not only stood out in a crowded market but also redefined what it means to holiday in the UK. The challenge was to curate a collection of exceptional countryside and seaside destinations, encouraging a new generation of holidaymakers—who might traditionally head abroad—to rediscover the charm of the English staycation. We needed to position Oriri as a premium platform for group stays, balancing luxury with sustainability and local immersion, all while speaking directly to Gen Z and Millennials who crave authenticity, creativity, and intimate social experiences.
LoveGunn’s strategic solution? Build a brand centered around ‘The rise of a new kind of getaway.’ A bold move designed to inspire creativity, promote leisure, and cultivate community. This strategy champions curated, one-of-a-kind stays, sustainable living, and authentic local experiences.
At its core, Oriri is about potential—the potential to slow down, to reconnect, and to simply be. It’s about embracing a kinder, calmer, and more mindful way to travel, offering an antidote to the fast-paced, bucket-list holidays of Ibiza pool parties and whirlwind European city breaks. Every Oriri house is designed to bring people together. An invitation to let time stretch out—savour slow mornings, long walks, fireside conversations, and the simple beauty of time passing by. This ethos shaped every touchpoint, from the Oriri name—to the carefully curated brand language that invites guests to pause, breathe, and experience a new kind of escape.
The visual identity blends rich, earthy tones—juxtaposed with splashes of bright, youthful neons, bringing energy and vibrancy to the brand. This contrast creates a visual language that feels grounded yet playful, mature yet fresh. The art direction focuses on capturing the serenity and stillness of the natural environment, celebrating the simple beauty of time passing by. Photography highlights wide-open views, golden hour glows, and calm interiors, transporting guests into moments of quiet reflection and effortless living.
The Oriri logo, with its circular form, mirrors the sun’s movement through the day, a subtle nod to the passing of time and the rhythm of nature. Interior photography leans into design details and lived-in spaces—focusing on the craftsmanship, textures, and lifestyle moments that make each property special. Illustrations, drawn with a light and playful hand, layer in charm and character, bringing personality to the brand while emphasizing Oriri’s commitment to creativity, simplicity, and thoughtful design.
