Building Legacy
Our challenge? To take their name and make it resonate. To design a brand that feels as legendary as the players they represent. Immortalised needed a brand identity as impactful as their work behind the scenes. They aren’t just talent managers—they are legacy builders. Immortalised offers strategic consultancy to elevate players and brands, global event management that powers world-class campaigns like the FIFA World Cup and Formula 1, sponsorship and media activation that forges impactful partnerships, and IP rights exploitation to ensure players’ stories and successes continue to thrive for years to come. The players already have legacies, but Immortalised takes those achievements further, ensuring they make an enduring impact both on and off the pitch. Our job was to create a brand that could carry this weight. One that reflected their premium, bespoke approach and their result-driven ethos.
We positioned Immortalised as a modern, premium brand—but with a gritty, human edge. This isn’t about flash; it’s about substance. Their services demand trust, precision, and results, and their brand needed to reflect that. Through bold visuals, strong messaging, and a timeless aesthetic, we gave the brand the credibility it needs to match the stature of players like Thuram and Karembeu. From crafting bespoke strategies to activating global partnerships, Immortalised helps players and partners alike leave their mark on the world.
Immortalised isn’t just a name. It’s a promise. A promise to the players: that their legacies will endure. A promise to brands, right-holders, and stakeholders: that their objectives will be delivered with precision and care. And a promise to the world: that greatness on the pitch is only the beginning.At its core, Immortalised is about building meaningful relationships and delivering premium, bespoke services with a results-driven approach. Whether it’s consulting on a sponsorship strategy or managing a global event, Immortalised brings expertise, efficiency, and trust to everything they do.
The players are the stars, and the brand reflects that. LoveGunn’s creative approach celebrates what makes these athletes exceptional. From Platini’s elegance to Thuram’s defensive dominance, we paired career-defining moments with sleek, modern imagery to symbolise their evolving legacies.To reflect Immortalised’s premium services, we crafted a visual identity that’s sophisticated but approachable. A timeless palette of black, white, and gold evokes elegance and exclusivity. Team colours add vibrancy and individuality where it matters most. Strong, bold typography ensures the messaging is clear, confident, and direct—just like the Immortalised approach to achieving results.LoveGunn helped Immortalised create more than a brand—we helped them build a platform that reflects the breadth of their services and the depth of their commitment to their clients. This is legacy, evolved.
