Creatively Unlocking Potential in Every Space
As part of a constantly evolving market shaped by cultural and generational changes, the commercial property sector has seen a significant shift in how people shop, work and spend their leisure time. This shift shows work and shopping habits moving online, meaning there has been a huge change in the type of spaces people seek. This meant that Hanover Green needed to clearly communicate their understanding of their audience's ever-changing needs. The brand required a fresh and innovative approach that would allow them to stand out from competitors in a visually exciting way while clearly defining their services, values, and market positioning. Alongside their new look and feel, the brand needed to establish a clear visual system for its business sectors in order to make the brand’s user experience as smooth as possible.
LoveGunn’s approach positioned Hanover Green as a trusted, innovative leader, using striking visual elements and a warm, people-first ethos. Our approach emphasised building trust, showcasing adaptability, and promoting a forward-thinking ethos. Hanover Green’s new visual identity needed to reflect their expertise and creativity, all while positioning them as a brand that truly “gets” its clients and their needs.
LoveGunn brought this vision to life with a unique logo—a "H" icon that embodies both the Hanover Green name and the architectural outlines of a thriving cityscape. This new visual language included a flexible, diverse colour palette, capturing the unique identity of each sector while ensuring a unified brand feel. The new typography balances bold modernity with fluid human touches, illustrating Hanover Green’s confidence in their offerings and their clients. Each design choice comes together to create a seamless, user-friendly experience that highlights Hanover Green's commitment to meaningful, adaptable spaces.
