MG Motors, the UK's fastest-growing car brand, posted a record turnover of £1bn in 2023. After a rigorous and competitive creative pitch process, the London-based agency LoveGunn has been appointed to steer its UK creative marketing across multiple accounts.
Tom Love, Co-Founder and Creative Director of LoveGunn, expressed his delight, stating, "This is truly a boyhood dream come true. MG’s innovative spirit perfectly aligns with LoveGunn's core values. For a heritage brand like MG, which has made such a mark on culture, this is a game-changing moment at a pivotal time of transformation within the automotive space. We're excited to be part of MG’s next chapter."
The agency's responsibilities will extend beyond traditional advertising, encompassing strategic and creative involvement. LoveGunn will also activate MG's partnerships with high-profile organisations such as Arsenal Football Club and Disney, leveraging these platforms as MG grows its global consumer base.
Part of MG’s growing fleet and the highlight of 2024 will be the launch of the much-anticipated MG Cyberster at The Goodwood Festival of Speed, a move set to redefine the sports car landscape. Additionally, LoveGunn will play a crucial role in launching future performance and luxury EVs, further solidifying MG's position as a leader in the electric vehicle market.
Darren Thompson, the Head of Marketing at MG, commented,
“As part of the highly competitive pitch process, LoveGunn shared truly disruptive ideas on how we can steer our iconic brand into new territories. The LoveGunn team boasts an impressive portfolio of automotive experience, having worked with elite brands like Rolls Royce and Porsche. Their recent work with Chelsea Football Club and extensive retail expertise demonstrates their capability to navigate and innovate across multiple sectors.”
The partnership is significant as MG celebrates its 100th anniversary, a testament to its enduring legacy and relentless pursuit of innovation. For LoveGunn, this win is a testament to their creative excellence and reveals their capacity to drive brands forward in the ever-evolving automotive landscape.
About LoveGunn:
LoveGunn is a London-based creative agency known for its innovative approach to branding and design. With a well-awarded track record of collaborating with start-ups and leading global brands, LoveGunn specialises in crafting memorable, impactful brand experiences designed to turn audiences into fans.
About MG Motors:
Established in 1924, MG Motor has evolved from its iconic beginnings with the MG 14/28 Super Sports car, crafted by Cecil Kimber, to a leader in sustainable mobility. The brand's commitment to innovation is showcased by the MG4 EV, an award-winning electric hatchback that represents a shift towards accessible electric vehicles. MG Motor champions the democratisation of mobility with a diverse lineup of petrol, electric, and hybrid vehicles, ranging from hatchbacks to station wagons and SUVs, all featuring cutting-edge technology. Each vehicle reflects world-class design and comes with a 7-year/80,000-miles warranty, underlining MG's dedication to offering technologically advanced, accessible transportation solutions.
For more information on LoveGunn, contact chris@lovegunn.co
PRESS COVERAGE
As featured in Campaign Magazine
MG Motors, the UK's fastest-growing car brand, posted a record turnover of £1bn in 2023. After a rigorous and competitive creative pitch process, the London-based agency LoveGunn has been appointed to steer its UK creative marketing across multiple accounts.
Tom Love, Co-Founder and Creative Director of LoveGunn, expressed his delight, stating, "This is truly a boyhood dream come true. MG’s innovative spirit perfectly aligns with LoveGunn's core values. For a heritage brand like MG, which has made such a mark on culture, this is a game-changing moment at a pivotal time of transformation within the automotive space. We're excited to be part of MG’s next chapter."
The agency's responsibilities will extend beyond traditional advertising, encompassing strategic and creative involvement. LoveGunn will also activate MG's partnerships with high-profile organisations such as Arsenal Football Club and Disney, leveraging these platforms as MG grows its global consumer base.
Part of MG’s growing fleet and the highlight of 2024 will be the launch of the much-anticipated MG Cyberster at The Goodwood Festival of Speed, a move set to redefine the sports car landscape. Additionally, LoveGunn will play a crucial role in launching future performance and luxury EVs, further solidifying MG's position as a leader in the electric vehicle market.
Darren Thompson, the Head of Marketing at MG, commented,
“As part of the highly competitive pitch process, LoveGunn shared truly disruptive ideas on how we can steer our iconic brand into new territories. The LoveGunn team boasts an impressive portfolio of automotive experience, having worked with elite brands like Rolls Royce and Porsche. Their recent work with Chelsea Football Club and extensive retail expertise demonstrates their capability to navigate and innovate across multiple sectors.”
The partnership is significant as MG celebrates its 100th anniversary, a testament to its enduring legacy and relentless pursuit of innovation. For LoveGunn, this win is a testament to their creative excellence and reveals their capacity to drive brands forward in the ever-evolving automotive landscape.
About LoveGunn:
LoveGunn is a London-based creative agency known for its innovative approach to branding and design. With a well-awarded track record of collaborating with start-ups and leading global brands, LoveGunn specialises in crafting memorable, impactful brand experiences designed to turn audiences into fans.
About MG Motors:
Established in 1924, MG Motor has evolved from its iconic beginnings with the MG 14/28 Super Sports car, crafted by Cecil Kimber, to a leader in sustainable mobility. The brand's commitment to innovation is showcased by the MG4 EV, an award-winning electric hatchback that represents a shift towards accessible electric vehicles. MG Motor champions the democratisation of mobility with a diverse lineup of petrol, electric, and hybrid vehicles, ranging from hatchbacks to station wagons and SUVs, all featuring cutting-edge technology. Each vehicle reflects world-class design and comes with a 7-year/80,000-miles warranty, underlining MG's dedication to offering technologically advanced, accessible transportation solutions.
For more information on LoveGunn, contact chris@lovegunn.co
PRESS COVERAGE
As featured in Campaign Magazine
