The car-buying journey has always been a slow burn - research, comparisons, dealership visits, test drives, and finally, a decision. But TikTok is rewriting the rulebook, and brands that don’t move fast risk being left in the dust.
With the launch of TikTok Automotive Ads, the platform is making a bold play to turn scrolling into selling, shortening the decision-making process and driving real conversions. No more passive brand awareness campaigns—this is about action. Car manufacturers and dealerships now have a golden opportunity to put their vehicles in front of the right buyers in an engaging, native way that actually converts.
The Proof is in the Results:
🚗 Toyota’s TikTok Wins:
🔹 38% drop in cost per action (CPA)
🔹 65% CPA reduction on Corolla & 50% on Aygo X
🏎 Mercedes-Benz’s Success:
🔹 Creator-led campaigns boosted brand favourability by 66.3%
🔹 Higher engagement & stronger ad recall
Why TikTok Works for Car Sales
Unlike traditional car ads that focus on polished, high-production value TV spots, TikTok thrives on authenticity, storytelling, and entertainment. It’s not about pushing ads onto consumers—it’s about creating content that people want to watch, engage with, and share.
Think about it: when was the last time someone shared a TV car advert? Now compare that to viral TikTok videos of first-drive reactions, real-world reviews, behind-the-scenes dealership experiences, or creative car features explained in a fun, digestible way.
This shift in content consumption is exactly where the opportunity lies for car brands.
TikTok isn’t just for entertainment—it’s a powerful platform to engage customers and drive car sales. Here’s how brands can make an impact:
🚗 Showcase Real Experiences – Capture authentic dealer showroom moments and test drives to give customers a feel for the car beyond the spec sheet.
🎬 Create Social-First Ads – Ditch traditional polished ads for short, engaging content designed for TikTok’s fast-paced feed—make it fun, digestible, and relatable.
🤝 Partner with Creators – Collaborate with trusted influencers and automotive content creators to add credibility and extend your reach.
📈 Tap into Trends – Stay ahead by leveraging TikTok trends, challenges, and viral sounds to keep content fresh and relevant.
🔍 Optimise & Adapt – Track performance in real-time, test different formats, and refine content to maximise engagement and conversions.
Want to make TikTok work for your car brand? Get in touch with chris@lovegunn to hear more about how we’ll turn your content into scroll-stopping, sales-driving success. 🚀
The car-buying journey has always been a slow burn - research, comparisons, dealership visits, test drives, and finally, a decision. But TikTok is rewriting the rulebook, and brands that don’t move fast risk being left in the dust.
With the launch of TikTok Automotive Ads, the platform is making a bold play to turn scrolling into selling, shortening the decision-making process and driving real conversions. No more passive brand awareness campaigns—this is about action. Car manufacturers and dealerships now have a golden opportunity to put their vehicles in front of the right buyers in an engaging, native way that actually converts.
The Proof is in the Results:
🚗 Toyota’s TikTok Wins:
🔹 38% drop in cost per action (CPA)
🔹 65% CPA reduction on Corolla & 50% on Aygo X
🏎 Mercedes-Benz’s Success:
🔹 Creator-led campaigns boosted brand favourability by 66.3%
🔹 Higher engagement & stronger ad recall
Why TikTok Works for Car Sales
Unlike traditional car ads that focus on polished, high-production value TV spots, TikTok thrives on authenticity, storytelling, and entertainment. It’s not about pushing ads onto consumers—it’s about creating content that people want to watch, engage with, and share.
Think about it: when was the last time someone shared a TV car advert? Now compare that to viral TikTok videos of first-drive reactions, real-world reviews, behind-the-scenes dealership experiences, or creative car features explained in a fun, digestible way.
This shift in content consumption is exactly where the opportunity lies for car brands.
TikTok isn’t just for entertainment—it’s a powerful platform to engage customers and drive car sales. Here’s how brands can make an impact:
🚗 Showcase Real Experiences – Capture authentic dealer showroom moments and test drives to give customers a feel for the car beyond the spec sheet.
🎬 Create Social-First Ads – Ditch traditional polished ads for short, engaging content designed for TikTok’s fast-paced feed—make it fun, digestible, and relatable.
🤝 Partner with Creators – Collaborate with trusted influencers and automotive content creators to add credibility and extend your reach.
📈 Tap into Trends – Stay ahead by leveraging TikTok trends, challenges, and viral sounds to keep content fresh and relevant.
🔍 Optimise & Adapt – Track performance in real-time, test different formats, and refine content to maximise engagement and conversions.
Want to make TikTok work for your car brand? Get in touch with chris@lovegunn to hear more about how we’ll turn your content into scroll-stopping, sales-driving success. 🚀
