Today we’ve created a revitalised version of JJB, one fit for the future. Our version is all about fostering a sense of belonging and community, offering access to sports and social groups to engage and inspire a new generation of young people.
Lets start with some crazy stats:
🤯 Fast Fashion companies generate more pollution than International Aviation and Shipping combined
🤯 74% of council areas are classified as ‘unsecure’, meaning there is risk of the closure of leisure centres and/or reduced services before 31 March 2024.
The new LoveGunn vision for JJB avoids creating ANOTHER fast fashion sports retail store and instead sets out to create a community hub for young people across the UK to hang out, be creative, be active and thrive.
The new JJB vision is a nod to the original brands’ heritage, when in the 90’s they set out to be more than a retail brand, launching gyms and clubs as well as the infamous JJB Sports Soccerdomes.
Our vision is all about fostering a sense of belonging and community, offering access to sports and social groups to engage and inspire a new generation of young people.
JJB Sports - Driven by youth
This is our latest brand concept in our Comeback Classics series - conceptual 1 day briefs from the LoveGunn Creative Team where we reimagine our favourite brands from the past and make them fit for 2023.
Today we’ve created a revitalised version of JJB, one fit for the future. Our version is all about fostering a sense of belonging and community, offering access to sports and social groups to engage and inspire a new generation of young people.
Lets start with some crazy stats:
🤯 Fast Fashion companies generate more pollution than International Aviation and Shipping combined
🤯 74% of council areas are classified as ‘unsecure’, meaning there is risk of the closure of leisure centres and/or reduced services before 31 March 2024.
The new LoveGunn vision for JJB avoids creating ANOTHER fast fashion sports retail store and instead sets out to create a community hub for young people across the UK to hang out, be creative, be active and thrive.
The new JJB vision is a nod to the original brands’ heritage, when in the 90’s they set out to be more than a retail brand, launching gyms and clubs as well as the infamous JJB Sports Soccerdomes.
Our vision is all about fostering a sense of belonging and community, offering access to sports and social groups to engage and inspire a new generation of young people.
JJB Sports - Driven by youth
This is our latest brand concept in our Comeback Classics series - conceptual 1 day briefs from the LoveGunn Creative Team where we reimagine our favourite brands from the past and make them fit for 2023.
