According to new research from Google, car buyers are now more disloyal than ever.
Turns out people are way more open to switching brands than they used to be - and new players are making serious moves.
Some see a loyalty crisis. We see a brand opportunity.
Because this shift isn’t just about price tags or performance. It’s about perception, relevance, identity. People aren’t just buying cars – they’re buying into ideas.
Innovation. Sustainability. Status. Style. Story.
And right now, legacy brands are in a tough spot. Amazing engineering and decades of heritage? Still matter – massively. The very best and latest tech? Absolutely essential. But it’s not the whole picture anymore.
To connect today, brands need more than just what’s under the bonnet. They need meaning. Cultural fluency. Emotional relevance.
Some of the most exciting brands are blending heritage with forward-thinking - building on the past, while speaking to the future.
If you’re not tuned into what really matters to your audience… don’t be surprised when they start looking elsewhere.
Loyalty isn’t dead. It’s just grown up.
Check out more here: https://cardealermagazine.co.uk/publish/automotive-consumers-more-disloyal-than-ever-as-new-brands-make-their-mark-google/313621
Ready to build a brand people actually care about? Get in touch hello@lovegunn.co
According to new research from Google, car buyers are now more disloyal than ever.
Turns out people are way more open to switching brands than they used to be - and new players are making serious moves.
Some see a loyalty crisis. We see a brand opportunity.
Because this shift isn’t just about price tags or performance. It’s about perception, relevance, identity. People aren’t just buying cars – they’re buying into ideas.
Innovation. Sustainability. Status. Style. Story.
And right now, legacy brands are in a tough spot. Amazing engineering and decades of heritage? Still matter – massively. The very best and latest tech? Absolutely essential. But it’s not the whole picture anymore.
To connect today, brands need more than just what’s under the bonnet. They need meaning. Cultural fluency. Emotional relevance.
Some of the most exciting brands are blending heritage with forward-thinking - building on the past, while speaking to the future.
If you’re not tuned into what really matters to your audience… don’t be surprised when they start looking elsewhere.
Loyalty isn’t dead. It’s just grown up.
Check out more here: https://cardealermagazine.co.uk/publish/automotive-consumers-more-disloyal-than-ever-as-new-brands-make-their-mark-google/313621
Ready to build a brand people actually care about? Get in touch hello@lovegunn.co
