On Friday 6th June our Co-Founder Chris headed down to Earthfest 2025 to host a panel discussion on How to Build a Sustainable Brand.
Chris was joined by an incredible line-up of fellow founders and marketing leads: Myron Darlington, Vineeta Greenwood, Joss Ford, and David Titman. What followed was an open, honest and at times provocative conversation about what sustainability in branding actually means in practice.
The panel explored what it really takes to build a sustainable brand – challenging the status quo, rethinking outdated systems, and questioning whether the rules we follow are still fit for purpose. There was a strong focus on the need for transparency and vulnerability in how brands communicate, acknowledging imperfection rather than hiding it. And at the core of it all was the idea that true sustainability must be built on purpose from the start – not added in as a marketing layer later. With Chris leading the conversation, the panel unpacked the tough questions and encouraged a mindset shift around what branding for good really looks like.
A huge thanks to Earthfest for having us – and to everyone who joined the conversation. Sustainability deserves more than surface-level chat, and this panel showed what happens when you go a bit deeper.
For more insights contact chris@lovegunn.co
On Friday 6th June our Co-Founder Chris headed down to Earthfest 2025 to host a panel discussion on How to Build a Sustainable Brand.
Chris was joined by an incredible line-up of fellow founders and marketing leads: Myron Darlington, Vineeta Greenwood, Joss Ford, and David Titman. What followed was an open, honest and at times provocative conversation about what sustainability in branding actually means in practice.
The panel explored what it really takes to build a sustainable brand – challenging the status quo, rethinking outdated systems, and questioning whether the rules we follow are still fit for purpose. There was a strong focus on the need for transparency and vulnerability in how brands communicate, acknowledging imperfection rather than hiding it. And at the core of it all was the idea that true sustainability must be built on purpose from the start – not added in as a marketing layer later. With Chris leading the conversation, the panel unpacked the tough questions and encouraged a mindset shift around what branding for good really looks like.
A huge thanks to Earthfest for having us – and to everyone who joined the conversation. Sustainability deserves more than surface-level chat, and this panel showed what happens when you go a bit deeper.
For more insights contact chris@lovegunn.co
